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The Generals Hot Sauce

86% PEPPERS IN EVERY BOTTLE

Produce the highest quality American-grown, all-natural hot sauce possible. Our hot sauce contains 86% actual peppers, while the industry standard is only 20%. A lot of what we do is manual, old-school work. It's decidedly inefficient, but it's worth it.
AMERICAN GROWN PEPPERS

Support the American farmer by growing all our peppers in the U.S. We think you should be able to trace every pepper back to the acre of land where it was grown, and we can do just that.
VETERAN OWNED CREATING JOBS FOR VETS

Serve the greater good by creating jobs for veterans, and by donating a meaningful percentage of our profits back to organizations that support our troops, veterans, and their families.
HAVING FUN AND SUPPORTING OUR PARTNERS

Build an honorable company that supports our partners, and that we can all be proud of - not to mention, have as much fun as humanly possible while we do it.
IT'S NOT A RACE TO BE THE BIGGEST

Nor will we cut corners to be the cheapest. We'd much rather focus on making a hot sauce that is 86% aged American-grown peppers. If you're looking for cheaply made, cheaply priced products that are loaded with chemicals or cheap filler ingredients (like extracts, xanthan gum, or even water), we are definitely the wrong company for you. But if you care about authentic, all-natural products made by an organization that is committed to goals that extend far beyond just maximizing profits, then check out our flavors.
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